Christmas is a crucial time of year for retailers, with all the gift buying, food sales and parties. It is a great opportunity to welcome in some additional customers and bring in a bit of extra revenue. But how do you make your store stand out from the crowd? Here we have five tips to increase footfall this Christmas.
1. Dazzling Displays and Decorations
If you want to really wow your visitors this Christmas, creating spectacular visual displays is essential. Stunning decorations provide the ideal backdrop for Instagram selfies, and can provide additional (free) advertising for your business this Christmas. Our professional commercial Christmas lighting and decorating service has worked with a range of commercial businesses to create displays for a range of budgets and styles.
2. Christmas Sales
Christmas is an expensive time, so people are drawn to sales as a way to save a few pennies. There are lots of different sales types that you could try this Christmas. Maybe you could offer a different bargain each day in December? Or perhaps a freebie with any purchases above a certain price? Of course, if you want to get the most from your sales, you need to make sure you advertise them well!
3. Make an Occasion of it
In order to compete with online retailers, you need to offer something different. Family-friendly entertainment, such as a Santa’s grotto, may entice visitors to browse your store while they queue. Alternatively, you could host an event related to your business, as a way to showcase your products or services. For instance, a tea seller could host a Christmas tea-party that may encourage attendees to purchase further tea after the event.
4. Get Competitive
Running a competition can help increase footfall to your venue. The scale of the competition and the prizes on offer can be adjusted to reflect the nature of your business. For instance, a toy store could run a competition to pick the name of a stuffed cuddly reindeer, where the reindeer is the winning prize, while a restaurant may wish to run a raffle to win a free meal in the New Year.
5. Gift Ideas
Everyone knows someone that is impossible to buy gifts for. You can help customers in need of inspiration by providing shelving dedicated to gift ideas for different types of people. For instance, you could have a section with gifts for kids of different ages. You could also consider pre-packaging some items together into gift bundles aimed at different types of people. Equally, if you are a restaurant or café that sells gift vouchers, make sure that these are clearly on display this Christmas!
For more information about the lighting and decorating services on offer for your business this Christmas, please click here.
